Major Event Sponsorship

The City delivers two major community events where sponsorship opportunities exist.

Australia Day

Taking place annually on 26 January and with an audience of up to 150,000 people , the City's Australia Day event is is a free, family-friendly event that is held on South Perth Foreshore.

At the end of the event, the City of Perth's Skyworks fireworks is simulcast on radio to a soundtrack featuring the best old and new Australian music. 

South Perth Sounds/Sounds in the Park

Taking place in February or March, the South Perth Sounds Concert continues the City’s long-standing tradition of delivering a significant, free concert, usually on the South Perth Foreshore at the end of February. 

Three Sounds in the Park concerts were delivered in lieu of the larger concert in 2021 due to the impacts of COVID-19 and were enjoyed by an audience of approximately 6,000 people. 

In 2022 it is anticipated that the Sounds in the Park series of concerts will be back in local parks and reserves around the City following their success in 2021. Each of these will be widely promoted and will have a positive presence in the local community.

Sponsorship opportunities

There are multiple opportunities* to support these events:

Association Rights – sponsors willing to contribute 15% or more of the cost of these events in cash or in kind, may earn association rights to these events alongside other major event sponsors such as Lotterywest, Healthway and Act Belong Commit.

In addition, sponsors will receive a range of entitlements especially tailored to suit your business with maximum exposure to audiences at the events and in pre and post event promotion.

Gold Sponsorship – sponsors willing to contribute $20,001 or more in cash or in-kind support, will achieve maximum exposure to audiences at these major events and in pre and post event promotion and a range of entitlements tailored to suit your business.

Silver Sponsorship - sponsors willing to contribute $10,001-$20,000 in cash or in-kind support, will achieve maximum exposure to audiences at these major events, and in pre and post event promotion.

Bronze Sponsorship – sponsors willing to contribute $1,000-$10,000 in cash or in-kind support, will receive acknowledgement and exposure to audiences at these major events, and in pre and post event promotion.

Please register your interest to find out more about sponsoring any of these events or initiatives via the application form and one of our Officers will contact you.

To make the most of the promotional opportunities on offer through sponsorship, please let us know about your interest in working with us at least six weeks prior to the event or initiative.

*Note: Where the City has already secured significant sponsorship, other new sponsorship arrangements will be negotiated accordingly and must not be in conflict with the conditions of the existing sponsorship.