Exploring the role of car sharing in South Perth

Mayor's Diary 20 July 2015
Last week I attended an event hosted by the Royal Automobile Club (RAC) of Western Australia featuring guest speaker Lauren Capelin, Chief Knowledge Officer at Collaborative Lab.

The purpose of the event was to highlight the new consumer shift influencing how we live, work, play, create and consume – collaborative consumption, focusing on the potential for shared use mobility. 

“Western Australia faces significant challenges in managing a growing population and increasing cost of living pressures. These challenges are already impacting on our ability to move around our community in a safe, accessible and sustainable manner. New opportunities to respond to our urban mobility challenges need to be explored.” RAC 2015

RAC undertook recently undertook an analysis to identify areas in Perth which have the greatest potential to support car sharing. A study was completed in April 2014, surveying over 800 RAC members and non-members residing in 14 Perth suburbs containing the pockets of greatest potential for car sharing, as identified in their analysis.

An interesting finding was that the number of vehicles per household typically increases with the age of respondents, with those classified as Gen Y/Z and Gen X having significantly fewer vehicles in their households (45 per cent one car households compared to 32 per cent for Baby Boomers) – highlighting the appetite to use more sustainable modes of transport.

Of the South Perth residents surveyed by RAC, 25 per cent of respondents indicated they would consider car sharing as an alternative to private use.

Shared use mobility is an innovative transport solution that enables users to have short-term access to transportation nodes on an as-needed basis. Shared use mobility has proven to have a transformative impact on many cities that struggle with population growth and increasing density. 

Perth is currently Australia’s fastest growing capital city, with South Perth having grown by over 10,000 residents in 10 years (2003 to 2013). As this growth continues and sees new developments promoting higher-density living, now is the time for our community to consider alternative transportation models such as car sharing.

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