Business Beyond: How to Forward Plan Your Own Annual Marketing Calendar for 2018

Work up an annual calendar to future-proof the peaks and troughs. You will stop wishing you had put some extra marketing in place and avoid the stress of “late night/last minute” marketing when you are busy. 

A marketing calendar is a tool that helps you stay on track towards your sales/business goals. With some thought you can take the stress out of organising your sales and marketing activities by preparing a process to drip-feed it throughout the coming year. 

This is the one thing that makes a huge difference to your stress levels in frantically busy times and smooths out the quiet times for you too. 

In this workshop we will cover:

• How to work out how much time you actually have available to plan
• How to smooth out the peaks and troughs of sales and marketing in your business
• Together we will discuss the uses of each calendar and then you can create only the calendars that most suit your business. eg: Incorporating the calendar/s that work for you, we will plot and draft up your marketing for the year ahead and your loose dated action plan to make it happen.
• An event/promotional calendar
• A merchandising/sales calendar
• A content marketing calendar
• An editorial calendar
• A media calendar
• A social media calendar

Bring with you: 

• Any dates you are already planning to work with for 2018
• Your 2017 diary if it helps you think about what to repeat/improve in 2018